The MCN contract that took the account

A livestream host signed with an agency that promised traffic and resources. The contract gave the company control of her account and a large termination penalty.

Case library·Hangzhou·Account control·Loss: Account and fees·Updated ·About 2 minutes

The MCN contract that took the account (case illustration)
Composite case

Case summary

The agency promised guaranteed traffic and brand deals. It asked for a training fee, an equipment fee and the account password before any income arrived.

Once the account grew, the company controlled the real-name registration and demanded more intimate content. When she tried to leave, it cited a large termination penalty.

Timeline

  • Week 1: interview at an apartment office; other hosts presented as proof.
  • Week 2: contract signed; training and equipment fees paid.
  • Month 2: account grows; company controls password and real-name details.
  • Month 3: request for private content; she refuses and asks to leave.
  • Month 4: company threatens penalties and account closure.

The turning point

She asked a lawyer to review the contract. It described her obligations and penalties but said little about the company's investment, account ownership or exit conditions.

She saved the contract, payment records and chats, contacted the platform about account recovery and reported the threats.

What to remember

Keep the account in your own real-name registration. Do not hand over passwords or identity documents.

A contract that only lists your obligations is not a partnership. Read the exit clause before you sign.

Anonymized composite case, not a specific person · Back to the case library · Evidence toolkit · Disclaimer